About Me

Hi there,

Thanks for stopping by!

A little something about me is that I’m someone who finds stories everywhere—even in everyday objects. I’m the type who’ll apologize to inanimate objects if I bump into them, and I have a habit of imagining a backstory for absolutely everything. For example, if a spider meets an untimely death in someone's bathroom, I can’t help but name him (say, Steven) and picture him on his way home to a family now left wondering where he went.

I even remember the time I ran over a frog while learning how to drive. I couldn’t hold back my tears, thinking of poor Federico and how he’d never get to finish the sonnet he was writting for his beautiful wife, Amelia. But it’s not all sad. When I’m at a diner, I see salt and pepper shakers or ketchup and mustard bottles and imagine they’re best friends who share inside jokes and make fun of everyone coming in and out.

So yeah, I have a bit of a quirky view of the world, but I believe that’s what makes a great storyteller—seeing the world in a unique way.

And what does all that have to do with advertising?

Well, the best advertising isn’t advertising. It’s storytelling.